Sustainability platform for UK TV and film producers speaks to 'this generation'

Signal of change / Sustainability platform for UK TV and film producers speaks to 'this generation'

By Jennifer Revell / 12 Jun 2019

Albert is a UK-based platform that has been launched for TV and film makers to share, learn and act on human environmental impact. A combination of the toolkit Planet Placement, events, and free training programmes hope to make sustainability and climate topics prevalent across the screen. Additionally, the programme is leading an initiative to make renewable energy attainable for creative industries.

Holding the belief that “Environmental issues are the stories of this generation”, Planet Placement urges those in the TV and film industry to harness their influence for social and environmental good by “creating content that sets the cultural agenda.”

The free events hosted by the organisation consist of a series of insightful discussions on the impacts of sustainable living on UK audiences, guidance on how to effectively engage audiences on environmental issues. These gatherings hope to inspire attendees to take a new environmental approach to screen content.

Albert’s training programme, Carbon Literacy, aims to provide those in TV and film industries with the skills and tools to mount a “non-political, optimistic, science-based response to climate change.” Giving them an understanding of the issues and arming them with practical solutions to support positive action.

 

So what?

The screen industries have a crucial role to play in solving climate change and have the opportunity to make a significant impact through their content. This media content reaches millions of people every single day and the average person in the UK watches around 27 hours worth of TV a week. This means that screen media has a huge influence on societal behaviours and creates value systems. Ideas can be enforced as people use TV and film as a guide for social comparison, it can shape identities.

If the industry harnesses the attention that the public pays to media, they could create content that helps people better understand and connect with the planet and normalise sustainable behaviours.

 

Sources

http://wearealbert.org/



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